Homepages as Sitemaps?

I’ve been steadily seeing more and more sites opting for Link Rich homepages. The concept is to make your homepage look more like your sitemap, i.e. instead of featuring just a few ‘key’ content areas, expose lots of deep links and let the users find what they want.

With certain audiences, this is hugely successful and I will certainly start incorporating this concept into future designs. It’s a classic case for Conversion Design where the ‘pretty’ homepage isn’t necessarily the best performing.

For a great article on this topic, check out Lifestyles of the Link-Rich Homepages on UIE.com