Monday October 29, 2007

Great Book Promo Site

home Ever since I started writing my book about Conversion Design, I've been obsessed with those book pushing mini-sites. The good ones generally follow a similar, Conversion Design friendly formula, big book cover (hero shot), few navigational options (walled garden), and a prominent 'get it now' button (call to action). Kelly Mooney's new book, ...
Wednesday October 17, 2007

Getting to know YouTube

It's sort of ironic, because I am generally driving new things, but it takes me a while to get into other people's new things. I think it's because I really hate it when experiences are slow and clumsy and generally don't work right. YouTube has been like that for a while. ...
Wednesday October 10, 2007

Sometimes, Content is King

So "content is king". You've heard it before- but it's sort of insulting to us designers, right? Maybe. But still, every once in a while I see a killer example of the phrase in action. Take LiveScience for example. The design is very understated. It completely supports the content by exposing lots of information in an easily scannable, unobtrusive ...
Tuesday October 2, 2007

Fashion/Shopping Market Study

Decided to keep a list of fashion/shopping sites for inspiration. http://www.bluefly.com/ http://www.eluxury.com/ http://www.shopintuition.com/ http://www.revolveclothing.com/ http://www.smartbargains.com http://www.dashaboutique.com/ http://www.shefinds.com http://www.lauramercier.com/ Recurring theme seems to be squared, hard edges- different from much of the cutesy, rounded cornery Web 2.0 stuff I come across. Also of interest is Lucky magazine's sites we love ...