Ever since I started writing my book about Conversion Design, I've been obsessed with those book pushing mini-sites. The good ones generally follow a similar, Conversion Design friendly formula, big book cover (hero shot), few navigational options (walled garden), and a prominent 'get it now' button (call to action). Kelly Mooney's new book, ...

I don't know Jim Rapoza. Perhaps he just enjoys irony. I came across his article on Top Web Developer Mistakes and noticed his first point was about the evils of unecessary and excessive clicks. Now look at his presentation below (Perez-esque arrow and comment added for emphasis): "Click, Click, Click - This ...

I've been steadily seeing more and more sites opting for Link Rich homepages. The concept is to make your homepage look more like your sitemap, i.e. instead of featuring just a few 'key' content areas, expose lots of deep links and let the users find what they want. With certain audiences, this is hugely successful and I will certainly start incorporating ...

The power of user centered design is being realized more and more everyday. I just came across a story about Hotmail dropping their AJAXy web 2.0 interface in favor of a simpler redesign after seeing the results from beta testers. It makes for interesting reading that touches on the average user's comfort levels with AJAX and the web 2.0 revolution. New ...

I came across Resha Kumar's User Experience Blog today. I'll be checking back often but if you want to jump right in, check out the post on 10 High-Profit Redesign Priorities.

I talk about credibility a lot in my column in Revenue Magazine. It's an essential part of Conversion Design so when I came across the Stanford Guidelines for Web Credibility (thanks to the illustrious John Maeda) I was really excited. Here's the simple version: Make it easy to verify the accuracy ...

As some of you may know, I've coined the phrase Conversion Design. This post is here to create a list of different design theories that exist currently. This list is going to start pretty small but I would encourage comments with notes for additional theories. Conversion Design Interaction Design Experience Design Emotional Design Instructional Design Suggest away...