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Conversion Design

The Werkstette Website is Amazing

This is by far one of the best websites I’ve ever seen. The product is the absolute focus of the site. The design is secondary – they avoided the temptation to make the navigation or ...

May, 21

PayPal Email Design: Keep it Simple for Impact

I couldn’t help but enjoy the recent email I got from PayPal. Very simple. Super-easy to digest.   

Feb, 09

Great Book Promo Site

Ever since I started writing my book about Conversion Design, I’ve been obsessed with those book pushing mini-sites. The good ones generally follow a similar, Conversion Design friendly formula, big book cover (hero shot), few ...

Oct, 29

Jim Rapoza’s Top Web Developer Mistakes

I don’t know Jim Rapoza. Perhaps he just enjoys irony. I came across his article on Top Web Developer Mistakes and noticed his first point was about the evils of unecessary and excessive clicks. Now ...

Sep, 07

Homepages as Sitemaps?

I’ve been steadily seeing more and more sites opting for Link Rich homepages. The concept is to make your homepage look more like your sitemap, i.e. instead of featuring just a few ‘key’ content areas, ...

Jul, 30

Hotmail Drops ‘Web 2.0′ Interface

The power of user centered design is being realized more and more everyday. I just came across a story about Hotmail dropping their AJAXy web 2.0 interface in favor of a simpler redesign after seeing ...

May, 07

One more blog to watch

I came across Resha Kumar’s User Experience Blog today. I’ll be checking back often but if you want to jump right in, check out the post on 10 High-Profit Redesign Priorities.

Mar, 14

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