BlueFly’s Latest Email Campaign Looks Great

BlueFly has been on my watchlist for a few years now. They always manage to put that extra effort into design to make things look good.

After my post about the virtues of keeping things simple in email design, Bluefly shows that ‘busy’ designs can work just as well… This email from BlueFly is really nice, and the fact that it’s ‘pretty’ makes people more inclined to click on it. I’m sure it did fairly well in terms on click through rate.